Visit Virginia Beach - Social Media Management - Travel & Touris

• Owns both paid and organic social media presence across Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and TripAdvisor with 30+ posts across platforms each week • Maintains an annual budget for paid advertisements via Facebook, Instagram, Pinterest, Linkedin, and Twitter • Implements marketing and promotion tactics that led to 2 million engagements and 150 million impressions across all platforms in 2020 • Actively contributes to the brand community by responding to direct messages and engaging with customer comments leading to an increase of 100,000 new social media followers since 2017 • Reports social media KPIs for each channel including, engagement, impressions, link clicks, and followers • Works with Content Manager to boost website traffic resulting in a 10% increase in website sessions