Brand development & packaging

🌱 The first project where I acted as an Art Director and a designer (inside of the Formitas Agency), creating a new brand with their unique product. 🌱

Sustainability was extremely important to the client. The concept behind the product is: that due to the irregular shape and size of sweet potatoes, not all of the sweet potatoes are approved to be sold at supermarkets and are usually discarded. In accordance with the principles of "zero waste", Batasta transformed the surplus potatoes into the first Slovenian sweet potato, gluten-free pasta pasta.

Keywords: homey, playful, engaging, fun, sustainable. With that in mind, we created a leading animated character, which can be seen in the primary version of the logotype. It is an important element in the illustrative "story telling" on the packaging and throughout the marketing communications (social media, digital and TV).

• National reach though TV campaign and TV series • Hit product of the 2021 season Deliverables: • Branding: Logotype, basic branding and promotional material • Packaging (within a spam of one year 4 packagings) • Illustrations • TV ad storyboard

The brand became a part of the Start it up Slovenia (A project that supports innovative local products for distribution in Spar* and Interspar* stores all over Slovenia) and was so successful that won "Top Product of 2021" Award