Packaging redesign

Frutek is the popular brand for baby food (juices, porridges and purees) on the Slovenian and Croatian market, it is sold all over the Adriatic region (Europe). Frutek is a subsidiary company of Fructal, which is the largest manufacturer and distributor of juice in the Adriatic region. ​ Two agencies were briefed on the project, each had to deliver two different concepts for rebranding (one with a mascot and one without). Among these, they selected one and executed it. ​

For the project, I was in charge of the rebranding version with a mascot (from concept and illustrations to the execution). The client had very clear wishes, objectives and goals for the execution.

More information and case study on the link: