Coolbeanz Café

Coffee culture just got cooler. coolbeanz isn’t your average café—it’s a full-on vibe. A perfect blend of cozy and contemporary, where the brews are bold, and the branding is bolder.

For this project, I crafted a visual identity that’s as smooth as a well-pulled espresso. The logo playfully bends the rules (literally), mixing the monospaced font Code Saver with a modern edge. Deep greens and warm neutrals set the eco-friendly tone—earthy, inviting, and stylish.

The café’s custom pastry bags echo the brand’s signature style—simple, bold, and totally on brand. Playful layering of the logotype reinforces the identity while maintaining an aesthetically pleasing balance of modernity and warmth.

The tote bag design brings a fun, witty touch to the brand, ensuring that customers carry their love for coolbeanz beyond the café. Whether you’re shopping for cool yummy coffee beans or carrying books for school, it’s an effortless blend of function and personality.

For the true coffee connoisseurs, they can enjoy coolbeanz beyond the counter. The coffee bean packaging had to be just as fresh as what’s inside. Each bag is designed to reflect the unique personality of its roast while staying cohesive within the brand’s aesthetic—minimal, bold, and cool. The result? Packaging that stands out on the shelf and feels just as premium as the coffee it holds.

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