Brand Identity and Design Concept for Marlowe Gin

Marlowe is a modern dry gin that blends timeless craft with quiet sophistication–where rich spices meet a crisp citrus lift.

Brand Identity, Label Design, Art Direction, Photography

Adobe CC, Illustrator, Photoshop

Timeless Identity, Tasteful Minimalism, The New Classic

1 week

I built out the full brand system for Marlowe–starting with a bold typographic logo and a Y2K-inspired monogram that mixes elegance with just the right amount of edge. From the curved label to the serif type and the minimalist back label, every piece was designed to feel intentional and grounded.

The color palette pulls directly from Marlowe's ingredients–think juniper bark, lemon peel, coriander seeds, and ginger–creating a moody blend of warm neutrals, deep greens, and soft mineral tones. Leaning the photography into natural textures, I paired the citrus with spice to build a look that's design-forward and quietly confident.

Marlowe isn't loud. It lingers—Thoughtful. Uncomplicated. The new classic.