🎥 TIFF [ Branding + Campaign ]
Cynthia Tan
Brand Designer
Web Designer
Creative Director
Adobe After Effects
Adobe Illustrator
TIFF, or Toronto International Film Festival, is a world-renown film festival celebrating established auteurs to new talents from Canada and the rest of the world.
For its upcoming 2023 season, a new identity system is designed to celebrate this beloved event and its core belief- to transform the way people see the world through film. The new identity features a new logo mark, type system, and brand colours.
Brand Concept:
To represent the love of film, the celebration of diversity, and the voices of this city through reimagining its visual identity.
New logo animation
Social Media Content (Campaign and announcements)
Festival Signage
Festival Keynote
What makes TIFF different from other film festivals? It kick-starts the film festival season and devotes a solid slice of its selection slots to Canadian filmmakers. We hope to transform the world through film.
Featured film poster selections
Credits
Creative Direction: Cynthia Tan
Design: Cynthia Tan
*Special Thanks to Sabrina Ji for the guidance in creative direction and animation.
All image credits belong to TIFF.
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