🎥 TIFF [ Branding + Campaign ]

Cynthia Tan

Brand Designer

Web Designer

Creative Director

Adobe After Effects

Adobe Illustrator

TIFF, or Toronto International Film Festival, is a world-renown film festival celebrating established auteurs to new talents from Canada and the rest of the world.

For its upcoming 2023 season, a new identity system is designed to celebrate this beloved event and its core belief- to transform the way people see the world through film. The new identity features a new logo mark, type system, and brand colours.

Brand Concept:

To represent the love of film, the celebration of diversity, and the voices of this city through reimagining its visual identity.

New logo animation

Social Media Content (Campaign and announcements)

Festival Signage

Festival Keynote

What makes TIFF different from other film festivals? It kick-starts the film festival season and devotes a solid slice of its selection slots to Canadian filmmakers. We hope to transform the world through film.

Featured film poster selections

Credits

Creative Direction: Cynthia Tan

Design: Cynthia Tan

*Special Thanks to Sabrina Ji for the guidance in creative direction and animation.

All image credits belong to TIFF.

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Posted Jul 16, 2023

TIFF Brand Identity, 2023 TIFF, or Toronto International Film Festival, is a world-renown film festival celebrating established auteurs to new talents…

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Brand Designer

Web Designer

Creative Director

Adobe After Effects

Adobe Illustrator

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