🎾 Fair Game [ Branding + Campaign ]

Fair Game is a mentorship program for BIPOC female athletes aspiring to compete professionally while trying to level the playing field.

When developing the visual system, it was crucial to consider accessibility and legibility to reach the maximum audience. The graphics remain simple and uses colour to suggest the sport. Degheest (by Velvetyne foundry) is used as the typeface here as a tribute to the female type designer- Ange Degheest.