Proxima — Branding & Web Design
Inès Gruhier
Overview
Proxima Centauri is a French music business agency that helps independent artists to flourish and connect with broader audiences.
They've contacted me to undertake a full overhaul of their website and brand identity, following the neubrutalism aesthetic.
What's neubrutalism - or neo brutalism?
Neubrutalism in web design draws inspiration from brutalist architecture, favoring raw aesthetics and minimalist layouts. It's characterized by bold typography, vibrant colors, and unconventional design choices that prioritize functionality. This trend challenges traditional web design norms, opting for a distinct and unapologetic visual style.
Branding
Web Design
Proxima Centauri's website has been designed in Figma, and built in Webflow. Illustrations were made by Pablo Stanley.
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Posted Apr 27, 2024
Proxima Centauri contacted me to undertake a full overhaul of their website and brand identity, following the neubrutalism aesthetic.
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