Solana Event — Landing Page Concept & Visual Redesign

About

Superteam is one of the most active Web3 talent communities in the Solana ecosystem — operating across 12+ countries and having distributed over $1.7M in community earnings. This project was a self-initiated concept to redesign the landing page for Superteam Ukraine, following the community's rebrand from its original identity, Kumeka Team.

The goal: design a landing page from scratch that felt as bold, modern, and credible as the global Superteam brand — while giving the Ukraine chapter its own distinct presence.

Process

From there I mapped the key information hierarchy: what does a visitor need to understand in the first 5 seconds? I structured the page around three core questions a potential member would ask — What is Superteam Ukraine? What can I earn or contribute? How do I join? The design process in Figma moved from rough wireframe layout → visual direction exploration → high-fidelity screens, with constant iteration on typography, spacing, and the dark Web3 aesthetic that the brand required.

Design decisions

Dark, immersive visual language — Deep backgrounds with subtle gradient glows reference the Solana ecosystem's signature purple-to-green palette, immediately signalling Web3 credibility without being cliché. Clear hero hierarchy — The hero section leads with the community identity, a single clear value proposition, and one CTA. No clutter. Visitors know immediately what this is and what to do next. Structured content sections — Guilds, earning opportunities, and community stats are laid out with intentional visual weight, making the page feel data-rich and trustworthy without being overwhelming. Typography & spacing — Clean, modern sans-serif type with generous spacing to balance the density of Web3 content and maintain readability.

Outcome

A complete, high-fidelity Figma landing page concept for Superteam Ukraine — ready for developer handoff. The design establishes a clear brand presence for the chapter, communicates its value to prospective members, and aligns visually with the global Superteam identity while holding its own as a standalone page. This project demonstrates my ability to take a brand brief from zero to a polished, production-ready UI — working independently, navigating complex community-driven products, and designing for a technically sophisticated Web3 audience.