Falcon Lake Extreme is an American video game company headquartered in SF, California. Founded in Oct 2019 by a legendary sport addict who couldn’t suppress his longing infatuation for speed, automobiles and Nitro. FLE is not just a gaming company; it's a gateway to the thrilling world of motorsport. Their mission is to transform virtual excitement into real-life adrenaline by inspiring console gamer to become professional motorsport drivers.

Headquarters: San Francisco, California, USA

Industry: Video Games

Founded: Oct 2019

Founder: Bryson Dunham

President: Bryson Dunham

Numbers of employee: 200

Numbers of location: 5

Subsidiaries:Falcon Entertainment; Falcon Sports.

Our Mission To bridge the gap between virtual racing and professional motorsport. We strive to empower passionate gamer to harness their skills and transition into real-life racing, ultimately competing at prestigious events such as Formula One.

Our Vision We envision a future where every dedicated gamer has the opportunity to realize their dream of becoming a professional motorsport driver. Through immersive game-play experiences and unparalleled support, we aim to cultivate a new generation of racing talent that blurs the line between virtual and reality.

Our Core Values Passion for Racing. Innovation and Realism. Community and Support. Excellence and Achievement. We are a driving force behind the next generation of motorsport talent.

Brand Strategy

Communication Strategy

Visual Identity

Brand Application

Marketing Collateral

I extracted implicit information to meet FLE's ambitious goals authentically. Waiting 48 hours before presenting the refined strategy ensured consistency and confidence in the provided information, avoiding momentary fluctuations.

The discovery sessions were about delving deep into FLE’s brand essence, unraveling its core and business goals. Understanding its ideal customers and crafting an identity that resonates with them.

Stylescapes is more comprehensive than a mood board. It helps my client visualize how the brand will look and feel in real-world applications. They provide a cohesive reference point for design decisions and ensure alignment.

After exploring many concepts surrounding a flying bird, signifying speed and agility, I returned to the stylescape which led me down an intriguing path where I ended up with an interesting set of concepts using the brand's initials.

After exploring many concepts surrounding a flying bird, signifying speed and agility, I returned to the stylescape which led me down an intriguing path where I ended up with an interesting set of concepts using the brand's initials.

After exploring many concepts surrounding a flying bird, signifying speed and agility, I returned to the stylescape which led me down an intriguing path where I ended up with an interesting set of concepts using the brand's initials.