Konak Logistics is a leading provider of comprehensive logistics solutions headquartered in Memphis, Tennessee, USA. They empower businesses of all sizes with reliable services designed to fuel growth. and success.

Headquarters: Memphis, Tennessee, United States

Industry: Transportation

Founded: 07 April 2015

Founder: Brad Lewis

President: Brad Lewis

Numbers of employee: 35

Numbers of location: 10

Subsidiaries: Entirage (2010), Tophill (2008).

Our Mission To empower businesses of all sizes with seamless, reliable, and cost-effective logistics solutions that fuel their growth and success.

Our Vision To become the undisputed leader in global logistics, recognized for our unwavering commitment to efficiency, innovation, and exceptional customer service. Konak Logistics isn't just a service provider, we're an extension of your team.

What sets us apart? It's the unwavering dedication woven into every aspect of our service. We understand that your cargo isn't just a shipment; it's the lifeblood of your business, the thread connecting you to your customers. That's why we go beyond the ordinary to ensure your goods reach their destination on time, intact, and within budget.

Strategy extraction

Visual positioning/direction

Visual identity system

Icon & illustration guide

Brand application & Collateral

I dive deep into understanding the essence of the brand. This involves uncovering the company's core values, mission, vision, and target audience. I work closely with the client to extract key insights, ensuring that the visual identity we create aligns perfectly with their brand's goals and resonates with their audience.

After exploring many options for the logo, I knew that creating a smart symbol depended on how well I could seamlessly combine an arrow (to communicate forward movement) with the letter K.

The company insisted on keeping the forward-moving arrow idea consistent, so I slanted the arrow subtly but intentionally to avoid blending in with similar arrow patterns online.

I created style guides for each extension of the brand, including Channel Affiliate, Konak-Certified Partners, and Konak itself, to help each sector market the brand consistently with respect to its mission.

I created style guides for each extension of the brand, including Channel Affiliate, Konak-Certified Partners, and Konak itself, to help each sector market the brand consistently with respect to its mission.