CozyCorner is a conceptual furniture e-commerce website designed to deliver a calm, intuitive, and visually warm shopping experience for modern home buyers.

I designed this project end-to-end with a focus on: • Clear product discovery • Effortless browsing for large catalogs • Strong visual hierarchy for high-consideration purchases

The goal was to balance aesthetic warmth with functional clarity, ensuring users feel comfortable exploring and confident making decisions.

Many furniture e-commerce platforms overwhelm users with dense layouts, aggressive promotions, and poorly structured product listings. This often leads to:

• Decision fatigue • Difficulty comparing products • Drop-offs during browsing

Furniture shopping is a high-involvement decision, and the interface should reduce cognitive load rather than add to it.

• Create a cozy, minimal visual language aligned with the brand • Improve product discoverability without clutter • Make filtering and sorting intuitive and accessible • Highlight pricing, discounts, and categories clearly • Build a scalable layout that supports large inventories

Homeowners and renters looking for modern furniture

Design-conscious users who value aesthetics

Desktop-first shoppers researching before purchase

Users browsing multiple options before shortlisting

I used soft neutral colors, rounded product cards, and generous spacing to reinforce a warm, inviting brand identity. The UI avoids harsh contrasts to keep browsing comfortable for longer sessions.

The product listing page was designed as a filter-first experience, allowing users to narrow down choices quickly by category, material, color, and price.

Clear typography and consistent card layouts help users scan products without friction.

Pricing, product name, and category are prioritized to support fast comparison. Discount and “New” tags are subtle yet visible, ensuring they add value without visual noise.

The product detail page focuses on:

Large imagery for better visualization

Clear pricing and product context

A layout that supports confident decision-making

This project demonstrates my ability to design e-commerce experiences that prioritize clarity, usability, and brand consistency. CozyCorner showcases how thoughtful spacing, hierarchy, and interaction design can elevate a standard shopping flow into a more enjoyable and confidence-driven experience.