REACH is a startup with I’ve been involved in as Co-founder and Head of Project since Jan 2022. The initial platform was at a basic MVP stage. The pages showcase several months of realigning the UX whilst (for speed of delivery) maintaining much of the legacy UI and frontend code. A phased approach will see an entire overhaul of the UI and frontend framework in 2023.

The samples shown are an overview of several functions of the platform’s webapp which allow business users to invite their partners to the platform, add organisations and sales teams (both individually and import bulk CVS files), create a mailing campaign, and view basic analysis of campaigns.

A mobile app (not shown due to privacy) allows frontend salespeople to log their sales, view branded tutorial, and earn / redeem points.

Head of Product and UX strategy, data visualisation, architecture, wireframing, prototyping and UI

 

Figma, Gerkin, Notion

 

Platform 

Desktop Application, Mobile Application