Engaging Email Campaigns for SaaS Company

Welcome Series

3-5 emails over 2 weeks

Open rate goal: 50-60%

Click-through rate (CTR) target: 15-20%

Content: Product introduction, setup guide, success stories

Feature Announcement

1-2 emails per major feature release

Open rate goal: 35-45%

CTR target: 10-15%

Content: Feature benefits, how-to guide, limited-time offer

User Onboarding

5-7 emails over 30 days

Open rate goal: 40-50%

CTR target: 12-18%

Content: Step-by-step tutorials, tips & tricks, success metrics

Re-engagement Campaign

3-4 emails over 2 weeks

Open rate goal: 25-35%

CTR target: 5-10%

Content: New features, special offers, success stories

Subscription Renewal

2-3 emails in the month before renewal

Open rate goal: 45-55%

CTR target: 15-25%

Content: Account review, new features preview, renewal incentives

Key Strategies:

Segmentation: Divide your email list based on user behavior, engagement level, and subscription status.

Personalization: Use dynamic content to tailor emails to individual users' needs and preferences.

A/B Testing: Regularly test subject lines, content, and CTAs to optimize performance.

Mobile Optimization: Ensure all emails are responsive and easy to read on mobile devices.

Clear CTAs: Include prominent, action-oriented buttons in each email.

Value-Driven Content: Focus on solving user problems and demonstrating product value.

Automation: Set up triggered emails based on user actions or inactions.

Numbers to Track:

Email open rate: Industry average for SaaS is 21.5%

Click-through rate: SaaS industry average is 2.5%

Conversion rate from email: Aim for 2-5%

List growth rate: Target 3-5% monthly growth

Unsubscribe rate: Keep below 0.5% per campaign

Bounce rate: Maintain below 2%