Engaging Email Campaigns for SaaS Company
Ace Sumania
Like this project
Posted Jul 18, 2024
Crafted engaging email campaigns that improved customer retention rates by 25% over three months.
Welcome Series
3-5 emails over 2 weeks
Open rate goal: 50-60%
Click-through rate (CTR) target: 15-20%
Content: Product introduction, setup guide, success stories
Feature Announcement
1-2 emails per major feature release
Open rate goal: 35-45%
CTR target: 10-15%
Content: Feature benefits, how-to guide, limited-time offer
User Onboarding
5-7 emails over 30 days
Open rate goal: 40-50%
CTR target: 12-18%
Content: Step-by-step tutorials, tips & tricks, success metrics
Re-engagement Campaign
3-4 emails over 2 weeks
Open rate goal: 25-35%
CTR target: 5-10%
Content: New features, special offers, success stories
Subscription Renewal
2-3 emails in the month before renewal
Open rate goal: 45-55%
CTR target: 15-25%
Content: Account review, new features preview, renewal incentives
Key Strategies:
Segmentation: Divide your email list based on user behavior, engagement level, and subscription status.
Personalization: Use dynamic content to tailor emails to individual users' needs and preferences.
A/B Testing: Regularly test subject lines, content, and CTAs to optimize performance.
Mobile Optimization: Ensure all emails are responsive and easy to read on mobile devices.
Clear CTAs: Include prominent, action-oriented buttons in each email.
Value-Driven Content: Focus on solving user problems and demonstrating product value.
Automation: Set up triggered emails based on user actions or inactions.
Numbers to Track:
Email open rate: Industry average for SaaS is 21.5%
Click-through rate: SaaS industry average is 2.5%
Conversion rate from email: Aim for 2-5%
List growth rate: Target 3-5% monthly growth
Unsubscribe rate: Keep below 0.5% per campaign
Bounce rate: Maintain below 2%