Acumen Construction rents heavy equipment to contractors across Ghana. The old site did not support easy updates or modern lead capture. I redesigned the experience in Figma and developed it in Framer. The new site is mobile first with clear categories, searchable product types, and product pages that show price per hour, description, key features and benefits. A quote request form and WhatsApp chat are built in. A CMS lets the team manage products and blog posts without developer help.

• Website Designer • Framer Developer • Content Designer and Copy Editor • Interaction & Motion Designer

• Present Acumen as a trusted equipment rental partner • Make browsing and comparison of equipment simple • Add clear paths to request quotes and chat on WhatsApp • Let staff update products and blogs via CMS • Modernize the brand and improve performance on mobile

• Structuring a broad catalog into intuitive categories • Balancing technical detail with scannable product pages • Reducing friction in the quote request flow • Keeping pages fast despite large imagery

• Clear IA with four top categories: Earthmoving, Lifting & Hauling, Road Construction, Support Equipment • Product page template with price, description, key features, benefits, related items • Prominent Request a Quote and WhatsApp chat on product pages • CMS collections for products and blog posts • Responsive layout, optimized images, subtle animations

The new site makes it easy to find equipment and request a quote. Staff can publish and update products and posts quickly.

Reported results: more quote requests, fewer drop-offs, better lead capture, and a more modern brand presence.