We began with reference sharing and moodboarding to define the project’s aesthetic. Communication was done over email and later Slack for faster collaboration.

I presented several initial poster concepts (similar to rough sketches) using Photoshop and Figma. After client feedback, we selected one direction to build on.

This was the most intensive part of the process. The first approved concept was later replaced with a stronger layout. We iterated extensively, refining visual hierarchy, textures, and type until we reached a design we were both happy with.

The final artwork was adapted for social media and prepared for DTP print using InDesign. I exported all deliverables in the correct formats and delivered the project along with an invoice.

The project delivered a distinct launch identity for SOMNIA, aligning with its underground rave ethos and setting the tone for future editions.