LinkedIn repositioning kit — message architecture to profile

A generic kit for repositioning a LinkedIn profile from one field to a new practice: a positioning canvas (audience, promise, proof, call to action), three headline formulas, an About section laid out sentence by sentence with the role each sentence plays, the rewrite pattern that turns a former career into proof of judgement, three introductory post skeletons and the profile settings that convert.

Every specific is a highlighted blank, so the page is the method rather than a finished profile; a real brief fills the blanks and the same structure produces the headline, About, experience entries and posts. The paste-ready template ships as a docx.

The kit page, with every blank highlighted, is shown in the walkthrough video below.