Teaspressa Ad Creatives
Charity Bassett
Scope of Work:
Research & Conceptualization:
Study Teaspressa’s brand guidelines, target audience, and product offerings.
Understand the latest design trends in beverage and lifestyle brands on social platforms.
Content Creation:
Designing static images, carousel posts, and story templates.
Incorporate product photos, customer testimonials, and lifestyle shots where applicable.
Utilize brand colors, typography, and other elements consistently across designs.
Video Graphics:
Create short video clips/animated graphics showcasing tea preparations or the soothing effect of consuming Teaspressa and to illustrate how Teaspressa is a tea that brews like coffee.
Adaptability:
Ensure designs are optimized for both Facebook and Instagram, considering the various formats and resolutions for each platform.
Captions & CTA:
Collaborate with the content team to ensure each design is paired with compelling captions and a clear call-to-action (e.g., “Shop Now”, “Discover the Blend”, “Taste the Difference”).
Feedback & Iterations:
Collect feedback from the Teaspressa team and make necessary revisions.
Test visuals for mobile and desktop views, ensuring adaptability and quality.
Final Deliverables:
Provide all creatives in appropriate formats for easy upload on Facebook and Instagram.
Share source files and assets for any future edits or repurposing.
Measurement of Success:
Consistency in brand representation across all creatives.
Positive engagement metrics on Facebook and Instagram – likes, comments, shares, and click-through rates.
Increased traffic to the Teaspressa website from social media platforms.
Growth in the follower count and enhanced brand recall among the audience.
Like this project
Posted Sep 2, 2023
Create Ads which emphasize Teaspressa's uniqueness, quality, and the enriching experience of consuming their tea blends. "Tea that brews like coffee."
