Teaspressa Ad Creatives

Scope of Work:

Research & Conceptualization:

Study Teaspressa’s brand guidelines, target audience, and product offerings.

Understand the latest design trends in beverage and lifestyle brands on social platforms.

Content Creation:

Designing static images, carousel posts, and story templates.

Incorporate product photos, customer testimonials, and lifestyle shots where applicable.

Utilize brand colors, typography, and other elements consistently across designs.

Video Graphics:

Create short video clips/animated graphics showcasing tea preparations or the soothing effect of consuming Teaspressa and to illustrate how Teaspressa is a tea that brews like coffee.

Adaptability:

Ensure designs are optimized for both Facebook and Instagram, considering the various formats and resolutions for each platform.

Captions & CTA:

Collaborate with the content team to ensure each design is paired with compelling captions and a clear call-to-action (e.g., “Shop Now”, “Discover the Blend”, “Taste the Difference”).

Feedback & Iterations:

Collect feedback from the Teaspressa team and make necessary revisions.

Test visuals for mobile and desktop views, ensuring adaptability and quality.

Final Deliverables:

Provide all creatives in appropriate formats for easy upload on Facebook and Instagram.

Share source files and assets for any future edits or repurposing.

Measurement of Success:

Consistency in brand representation across all creatives.

Positive engagement metrics on Facebook and Instagram – likes, comments, shares, and click-through rates.

Increased traffic to the Teaspressa website from social media platforms.

Growth in the follower count and enhanced brand recall among the audience.