1. Overview:

KAN Kitchen, a leading brand in modern culinary solutions, aimed to enhance its online brand presence through visually captivating creatives on Facebook and Instagram. These platforms, known for their engaging visual content, are vital in driving brand awareness and customer engagement for KAN Kitchen.

2. Objectives:

To create a captivating visual experience for followers and potential customers across both Facebook and Instagram.

To highlight the unique selling points (USPs) of KAN Kitchen's products/services in a visually appealing manner.

To increase engagement rates, shares, and conversions from these platforms.

3. Deliverables:

Facebook Creatives:

Video creatives (15-30 seconds each) highlighting product usage and benefits.

Carousel advertisements showcasing KAN Kitchen's top-selling products.

Image-based posts for organic content, including customer testimonials and behind-the-scenes glimpses.

Instagram Creatives:

Instagram story designs focusing on promotional offers, new arrivals, and user-generated content.

Instagram Reels (15-30 seconds each) showcasing recipes or quick tips using KAN Kitchen products.

Design Aesthetics and Guidelines:

Color Palette: To stay aligned with KAN Kitchen's branding

Imagery: High-resolution photos, preferably with a mix of product-centric and lifestyle shots to reflect the brand’s ethos and audience lifestyle.

Voice & Tone: Inviting and informative, emphasizing the quality and ease of use of KAN Kitchen products.

Feedback & Approvals:

All designs would undergo a maximum of two rounds of revisions based on feedback from the KAN Kitchen owner. Once the creatives were finalized, the necessary approval was obtained before they went live.