User-Generated Content (UGC) Creation
Brogan du Plooy
Content Editor
UGC Creator
Content Creator
User-generated content (UGC) refers to authentic, relatable content created by individuals rather than brands. It's a powerful tool that helps brands connect with their audience, build trust, and drive engagement through real-life experiences.
Here's how I’ve brought value as a UGC creator:
Diverse Portfolio: Produced content across a wide range of industries, showcasing adaptability and creativity.
Gifting: Curated visually appealing and emotionally resonant content that highlights the joy of giving and receiving.
Food and Drinks: Crafted mouthwatering imagery and engaging storytelling to spotlight unique flavours, recipes, and dining experiences.
Health and Wellness: Shared relatable, inspiring content promoting self-care routines, fitness journeys, and holistic lifestyle choices.
Lifestyle: Delivered aspirational yet accessible content, from home organization to everyday tips, resonating with audiences.
I prioritise genuine storytelling, reflecting on real-life experiences to foster trust and connection. From photography and videography to editing and copywriting, I ensure a polished final product that aligns with brand messaging.
My UGC has helped brands increase visibility, drive social engagement, and convert followers into loyal customers.
With a proven track record across these industries, I’m passionate about creating content that makes an impact.
