Influencer Marketing Campaign
Brogan du Plooy
Influencer
Influencer Marketing Manager
Canva
Brogan works alongside a lifestyle brand to produce an ongoing paid and gifted influencer marketing strategy looking to reach a new, younger audience in the UK.
The brand has reached over 1.1million people over 3 months and continues to see an increase in followers month on month.
The strategy is reviewed and reported on monthly to make sure the creators we partner with are delivering the desired results.
The process:
Building a seasonal strategy depending on KPI's
Sourcing and vetting influencers (ensuring they have tangible results before we work together)
Create custom briefs and contracts for each creator against budgets
Ensuring work is delivered on time, the caption is in the right tone of voice and following ASA guidelines, communication of any edits needed
Reporting on results after content has gone live
