Luxury Interior Brand Content Strategy

Brogan du Plooy

Content Creator
Social Media Strategist
Instagram
Brogan produced an effective content creation strategy for a luxury interior brand, leading to increased conversions and enhanced online presence. The brief was to add a face to the brand so I developed a face-to-camera interview series with key team members alongside a videographer.
With the introduction of high-quality content, the client saw their profile engagement rate increase by 10.4% over three months.
Brogan researched content and audience statistics in the London interior design industry to build a 10+ page deck on content themes, execution ideas and talking points for the video series before sourcing a videographer and delivering the finished series of 8 edited videos, optimised for Instagram.
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