Luxury Interior Brand Content Strategy

Brogan produced an effective content creation strategy for a luxury interior brand, leading to increased conversions and enhanced online presence. The brief was to add a face to the brand so I developed a face-to-camera interview series with key team members alongside a videographer.

With the introduction of high-quality content, the client saw their profile engagement rate increase by 10.4% over three months.

Brogan researched content and audience statistics in the London interior design industry to build a 10+ page deck on content themes, execution ideas and talking points for the video series before sourcing a videographer and delivering the finished series of 8 edited videos, optimised for Instagram.