SniffSnack Box is a monthly subscription box that delivers premium treats and durable toys for dogs. The brand stands out for its warm, wholesome personality and women-owned, family-run roots. I was brought on to redesign their Shopify landing page with a focus on conversions, storytelling, and mobile-first visuals. The goal was to balance playful charm with strong e-commerce structure to better resonate with cold traffic.

The entire page is built around a product-first narrative. From sticky CTAs and trust-building testimonials to a step-by-step unboxing experience and custom quiz prompt, everything was designed to make discovery feel delightful and smooth. The visual direction leans into softness, safety, and joy—everything a dog parent would appreciate.

SniffSnack Box now has a landing page that actually feels like the brand. It speaks directly to dog lovers, answers their questions, and nudges them to convert with clarity and charm.