Adrenalin - Sports Insurance Branding
Ross Malet
ADRENALIN
SPORTS INSURANCE BRANDING
Adrenalin is a premier sports insurance company specializing in providing coverage for high-performance athletes engaged in high-risk sports. The brand aims to convey strength, reliability, and a deep understanding of the unique needs of extreme sports enthusiasts. The design should resonate with athletes who push their limits and seek comprehensive insurance solutions tailored to their adventurous lifestyles.
BRAND MARK
The final design for the brand mark was formed from the letter “A” of the company name: “Adrenalin”. I used tear shapes to represent the molecules of sweat formed when performing high octane sports.
BRAND GUIDELINES - TYPOGRAPHY
THE BRIEF
Develop a brand identity that reflects Adrenalin’s expertise and commitment to safeguarding high-performance athletes.
Communicate trustworthiness, security, and reliability to potential customers.
Capture the spirit of adventure and adrenaline associated with extreme sports.
Establish a memorable and versatile visual identity that can be applied across various marketing channels and materials
BRAND GUIDELINES - PHOTOGRAPHY
BRAND GUIDELINES - INFOGRAPHICS
BRAND GUIDELINES - TONE OF VOICE
BRAND PACK - STATIONERY
BRAND PACK - STATIONERY
BRAND PACK - T-SHIRT DESIGN (1 OF 3)
SOCIAL MEDIA PACK - INSTAGRAM BANNERS
WEBSITE - UI/UX DESIGN
LOGO ANIMATION
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Posted Mar 18, 2025
Adrenalin is a premier sports insurance company specializing in providing coverage for high-performance athletes engaged in high-risk sports.
