The client, a biomechanics education brand, wanted to create a conversion-optimized mobile landing page to promote their 3D Human Movement Assessment Course. The goal was to drive free class sign-ups, educate prospects on why 3D assessment matters, and highlight the gap between traditional rehab and performance-based recovery.

Create a mobile-first landing experience for high engagement

Clearly explain the value of 3D movement analysis

Convert page visitors into free course registrants

Ensure all CTAs are easy to access on mobile

Built using Kajabi mobile layout

Seamless scroll experience with alternating content blocks

Modern, branded visuals and strong color hierarchy (purples, turquoise)

Crafted concise, benefit-driven copy emphasizing:

Custom graphics for muscle/joint demos, motion breakdowns

Eye-catching stat blocks to validate product benefits

UX-friendly iconography and button consistency

Repeated CTA buttons across sections for frictionless conversion

FAQs and testimonial section near the bottom for credibility boost

While analytics are client-handled, the mobile page was optimized to support:

Increased opt-in conversion from mobile users

A clear learning path from awareness → education → registration

A polished mobile UX/UI experience in a niche, technical industry

This project sharpened my mobile UX instincts—especially for industries where trust and credibility are crucial. Balancing science-backed insights with emotional storytelling created a more compelling page that speaks both to professionals and new learners in physiotherapy.