Midas Cosmetics Rebranding

Javier Vaz

This redesign is focused on elevating the brand and shaping the future makeup: a radically inclusive and creative space. My goal was to make the brand a love letter to inclusive beauty with a focus on Latin background. The inspiration process has been largely based on exploring the art of South America (especially Mexico) over the years as well as Greek mythology, the birthplace of the myth of Midas.
Although bronze, copper and gold hues are predominant through the brand, dark teal blue disrupts those warm tones. Being the coolest color of the color wheel, it is perfect to stand out and create a contrasting and lively chromatic palette but always in harmony. Regarding the logotype, the collective worldview of the word "Midas" benefits from the use of an ornate typography.
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Posted Mar 10, 2024

This branding and redesign project is focused on elevating Midas Cosmetics and shaping the future makeup: a radically inclusive and creative space.

Loreak Mendian Campaign
Loreak Mendian Campaign
Music Artworks
Music Artworks
BRUT Photography Project
BRUT Photography Project
H&M
H&M