Redesigned an outdated camp management platform to modernize UX and infrastructure, define new features, and introduce a consistent design system. Leveraging user data insights, I created cohesive user flows, established personas, and implemented a scalable design system. The result was a unified platform experience, tailored to both camp admins and campers, that supports future growth and continuous improvement.

The camp management platform was originally outdated in both its user experience and infrastructure. Additionally, the platform required a complete redesign to define and introduce new functionalities tailored to its core users: camp admins and campers. How do we make it scalable?

I was responsible for the discovery, definition, ideation, design, and testing phase of the product. I had full design ownership over the product and was responsible for design decisions and visual direction. I also designed and defined components and design systems that had to be merged with the rest of the design system.

We had no idea what this new feature should offer to our users. We only had data and some unrelated research studies. There was a limited time for research and we had to plan carefully. There were also some communication challenges with other team members and different expectations.

I led a product discovery workshop with project managers, writers, and developers to explore new platform opportunities. Using collaborative discussions and the Idea Napkin method, we defined a new feature’s value, target users, and strategy, aligning it with user needs and strategic goals. This workshop fostered cross-functional collaboration and set the stage for impactful platform enhancements.

I analyzed Upwork and Fiverr to identify ways to enhance our platform. Focusing on their strengths and gaps, I developed a feature to increase our revenue, addressing market demands and making our platform more appealing to users seeking diverse talent.

I started by designing wireframes to outline the feature’s structure and functionality, then created interactive prototypes for stakeholder feedback. Working with the writing team, I refined the copy for clarity and brand alignment. I also built a components library to standardize elements, ensuring a consistent and efficient workflow from concept to final product.

I led user interviews with the research team to gather insights into preferences and behaviors, and facilitated A/B testing to refine the design. After data collection, I led synthesis sessions to analyze findings and set next steps. By combining qualitative and quantitative insights, we iteratively improved the design to meet user needs effectively.