I lead content development (email copy and presentation) for a social media platform, focusing on SMB advertisers and agencies engaged in paid media campaigns. My primary responsibility throughout this role was to create impactful email sequences that captured attention and fostered meaningful interactions.

Developed over 50 email sequences in 6 months: Crafted compelling and tailored email content for various audience segments, enhancing communication effectiveness and exceeding KPIs

Collaborative development: Partnered with team leads to develop targeted emails for sales teams, driving increased sales revenue

Innovative engagement strategies: Developed and implemented creative ideas to enhance agency engagement, resulting in more dynamic and effective email communications

Global impact for the holidays: Created holiday campaigns across Black Friday/Cyber Monday, Christmas, New Year and Valentine's Day for sales teams across 8 different markets