Paid Media Optimisation
Elicia Au Duong
I managed digital marketing strategies for over 100 SMB advertisers in collaboration with over 40 agencies.
Key achievements:
Campaign optimisation: Consistently delivered expert guidance on campaign best practices and recommendations, leading to improved account performance
Marketing analysis: Conducted thorough marketing analysis of account and campaign-level performance, identifying key areas for growth
Strategic development: Developed innovative test-and-learn strategies to enhance revenue generation
Competitor insights: Expanded industry knowledge and capabilities through competitor and market research
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Posted Oct 2, 2024
Consulted 40+ agencies on paid media strategies, optimising client campaigns and driving revenue growth through analysis and best practices
