Migrating 500,000+ Users from Airtable to Segment CDP

I led the end-to-end migration of over 500,000 user records from Airtable to Segment CDP, ensuring zero downtime and no data loss. By creating automated workflows using Zapier—along with custom API integrations—I enabled real-time data synchronization across multiple marketing and analytics platforms.

This new infrastructure eliminated data silos, improved lead segmentation, and empowered the client’s marketing team to execute more targeted campaigns, resulting in higher engagement and streamlined reporting.