Project Overview Client Name: Africa's Pocket Industry: Fin-Tech & Ed-Tech Objective: Create a landing page that clearly communicates Africa's Pocket’s signature 3-step process and drives discovery call bookings through social media and newsletters. Scope: Build a high-impact, easy-to-update landing page Duration: 1 day

The Challenge Africa's Pocket needed a landing page that quickly engaged users and:

Communicated their signature 3-step process clearly and concisely

Highlighted tangible benefits to users

Anchored pricing effectively

Showcased a powerful customer testimonial

Integrated a CEO video to build trust and humanize the brand

Allowed the team to easily update content after launch to optimize performance

The Solution I designed and built a high-converting landing page that:

Positioned Africa’s Pocket as an expert with a compelling, clear hero section

Structured content for easy readability and fast comprehension

Highlighted the 3-step process, benefits, pricing, and testimonials in a clear, engaging flow

Made it easy for the team to iterate copy and imagery based on post-launch insights

Delivered a fully functional, user-friendly landing page in 1 day

Structured content for clarity and faster decision-making

Enabled quick content updates without relying on a developer

Designed for easy A/B testing to continuously improve conversions