SweetBloom Cakes — Brand Identity and Packaging Design

Project Overview

SweetBloom Cakes is an artisanal cake brand based in Abuja, specializing in custom celebration cakes with a modern twist. Their audience? Young women, parents, brides-to-be, and event planners who love beautiful things—and sweeter moments.

Design Goal

Create a joyful, premium, and photo-worthy brand identity that stands out on shelves and social media.

Scope

• Logo suite (primary, secondary, alternative) • Color palette & typography • Cake box packaging (round & square) • Business & thank-you cards • Social media flyer designs • Custom brand mascot & pattern

Visual Direction

Fun, clean, and warm—pastel and dessert-inspired colors and packaging designed to be photographed.