Waka Bowl-Food brand(Food Truck)

Waka Bowl – A Bold Afro-Urban Food Truck Identity

Brand Identity Design 

The Brief

Waka Bowl is an Afro-urban food truck concept built for modern Nigerian food lovers on the move. The brand needed a bold, youthful identity that blended the energy of street food culture with premium design sensibilities. The challenge? To create a brand so flavorful, it could almost make you taste the jollof through the screen.

Brand Strategy

Waka Bowl stands at the crossroads of movement and flavor. “Waka,” a Nigerian Pidgin word meaning “to go” or “to walk,” reflects the on-the-go nature of street food. The name inspired the brand’s tone of voice: playful, proud, and punchy.

Our goals were clear: ✅ Capture the essence of Afro-urban street food ✅ Design an identity that is scalable for packaging, signage, merch, and digital