Denim Generation (DNMGEN)

Denim Generation is a handmade denim company using reclaimed denim with the focus of providing quality well crafted products made to last the test of time. With roots in the blue collar community durability was a major priority. I was tasked with designing a Logo and Visual Identity. I wanted to cultivate a feeling of vintage old school grit. The owners carried a "Work Hard, Play Hard" mentality that I wanted to carry over.