FAIRWAY CLUB

Ethan Grooms

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma
Fairway Club is an apparel company that was looking to attract a younger target audience of golfers and golf enthusiasts. They were in need of a brand identity that would align themselves with said audience. As well as the branding I designed the word mark logo with the flag over the i to mimic a fairway. The flag doubles as an icon logo variation. Color Palette is bright and bold inspired by golf plaids.
Brand in motion with merchandise
Brand in motion with merchandise
Woodmark
Woodmark
Logo Mark
Logo Mark
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