FAIRWAY CLUB
Ethan Grooms
Fairway Club is an apparel company that was looking to attract a younger target audience of golfers and golf enthusiasts. They were in need of a brand identity that would align themselves with said audience. As well as the branding I designed the word mark logo with the flag over the i to mimic a fairway. The flag doubles as an icon logo variation. Color Palette is bright and bold inspired by golf plaids.
Brand in motion with merchandise
Woodmark
Logo Mark
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Posted Jan 9, 2025
Bringing fun and vibrant youth into what most look at as an old man’s game. Logo Design, Color Palette, Brand Identity
