The Yo Store — E-Commerce UX/UI Redesign
A UX/UI redesign for The Yo Store, a Portland-based independent retailer, focused on creating a cleaner, more intuitive e-commerce experience while preserving the warmth and personality of the physical store.
Role - UX/UI Designer
Focus - E-Commerce UX • Information Architecture • UI Design
Tools - Figma, Procreate, ChatGPT, Adobe Suite
The Challenge
The existing shopping experience made product discovery and inventory browsing less intuitive, while the digital experience didn't fully capture the personality and curated feel of the physical store.
Key Improvements
- Simplified navigation and information architecture
- Added sorting and filtering for easier product discovery
- Created dedicated Sale and Back Soon sections
- Introduced Shop Fave to highlight staff/customer favorites
- Refined the visual system to create a calmer, more cohesive shopping experience
Final Design
Homepage
- A cleaner visual system brings the personality of The Yo Store into the digital experience.
Sale / Product Discovery
- Sorting and category organization make it easier to browse the product selection.
Product Detail
- Clear hierarchy makes product information easier to scan and evaluate.
Cart
- A simplified cart experience keeps product, quantity, and pricing information easy to understand.
0 likes · 0 views · Sep 4, 2026
The Yo Store — E-Commerce UX/UI Redesign A UX/UI redesign for The Yo Store, a Portland-based independent retailer, focused on creating a cleaner, more intuit...
