Brianza district - Event visual identity

Brianza is an important area situated in the north of Milano. In the history of Italian design, the most creative firms or designers started their business here: important names such as Studio Lissoni or Piero Castiglioni contributed to identifying Brianza as the home of design in Italy.

Milano Design Week is one of the major design events in Europe: brands take the opportunity to join the international fair and organize creative exhibitions all around the city during the week.

Brianza district is an event that tells the story of Brianza in the world of interior design.

The goal was to create an identity that does not identify itself with the place or district of the exhibition (Milan, Tortona area, Terrazza BASE), but that presents itself using a different visual language, with a complex, experimental but immediate nature.

Geometry was the main point of the logo design and the development of the visual identity, based on the same construction grid of the mark.