Comeser - Social media teaser

Comeser is a small/medium internet provider in northern Italy based in Emilia Romagna region. They asked me to create a video aimed to be used during physical meetings and promoted on social media with the goal of expanding their client base.

This content was aimed to be used, mainly, for digital promotions on social media. Also, it had been used as a powerful tool during physical meetings with major clients or during sponsorships during local and regional events.

Goals/Requirements: • The main target was people between 25-35 years old; • The visual language had to be appropriate for the target audience and the social media; • The content must be focused on their offer, simplicity of the service and availability on the territory;

Considering the main audience, I decided to use a simple and modern style enriched with the use of colours, in order to keep the attention in order to maximize engagement.

I followed all the process development: I was in charge of the copywriting of the video and the realization of the script; I illustrated all the characters involved and the scenarios; I supervise the voice-over production; I made the sound research and finalized the video; I comoposed the final video and the short versions (depending on the broadcaster).

The final output is a good example of applied brand values with a simple and catchy appeal. The content helped the company to promote its service throughout the region, on social media and in cinema commercials. Nowadays, the company is positioned in the mid-range, underneath the major international providers, with a large client base spread across the north of Italy.

What does it mean to be connected? / Access Content Streaming / You can browse the web freely / Visit your social networks / or earn and manage your business.

This is COMESER / We provide you internet wireless, with fibre optic speeds, up to 200 megabits per second symmetrical / We connect you always and everywhere, even where others do not reach you, with any weather conditions.

/ Ah! when you have a problem, here we are! / We are always ready to listen and resolve your requests /  whether you are a private or a business / thanks to our office in the area always open to the public. / So to be connected is easier.

/ Comeser. Fast Internet, Always and Everywhere.