Ocean Fish - Visual identity

After the initial research, I defined my approach and goal: I wanted to create a logo that was fresh and modern, with an iconic hallmark, while avoiding creating an overt tribute to 70s surf culture.

The visual identity created starts from a typeface which is inspired by the conformation of the perfect wave: this approach aimed to make a highly recognizable mark able to evoke immediately the ocean, the flow and the surf in a cool and original way.

To launch the business, I purposed motion graphic content aimed to catch the attention of the user by combining the modern visual identity created with the traditional elements of the surf culture, such as music and visual elements.