Zencha - Brand Identity

Zencha, a brand synonymous with serenity and simplicity, offers a curated matcha experience designed for mindful living. With a commitment to pure ingredients, tranquil accessories, and minimalist aesthetics, Zencha invites tea enthusiasts to elevate their everyday moments.  

Solution 

In crafting Zencha's identity design, the focus was on translating the brand's essence into a visual language. The logo, primarily a distinctive wordmark, is customized to evoke an organic and clean aesthetic, serving as the main brand identifier. Complementing this, the logomark offers versatility for various applications. 

The identity employs a single typeface, 'Outfit,' a clean modern sans-serif, reflecting the brand's modernity, in contrast to the organic and natural feel embodied in the wordmark. 

The color palette is intentionally minimal, consisting of a deep brown and muted green, creating a visually harmonious and tranquil atmosphere. Additionally, simple organic illustrations, particularly of matcha, introduce a touch of playfulness to the brand, enhancing its overall appeal.