Featured on World Brand Design Society Check it here
Overview:
Summit Solace is a unique ski resort designed to blend exciting skiing with peaceful moments. It goes beyond the ordinary, inviting visitors to experience tranquility in the snowy peaks. The brand identity reflects this balance of adventure and relaxation, offering a journey into the heart of winter bliss.
I designed a visual identity that aligns with the brand's mission and values, accompanied by a motivational, playful and welcoming verbal identity.
Goals: Distinguishing from a crowded market of ski resorts by creating a visual identity that communicates the brand’s values and personality.
Solution: The logomark features a smiling skier, symbolizing the stress-free experience the ski resort offers, with subtle mountain in negative space between the goggles and smile.
A color palette with a mix of calming and vibrant colors conveys the nature of the activities in the ski resort, ranging from action and speed to serenity and relaxation. The voice of the brand is expressed through a bold, clean typeface for confidence, while speaking in a playful, witty, and inclusive tone.
