Amazon FBA Tips:
Parent BSR vs. Variation Share
Many sellers make the mistake of looking at a great Parent BSR and buying random variations.
⚠️ The Reality:
Amazon shares the BSR across the entire listing. If a listing sells 100 units/month, it doesn't mean all variations sell equally. One variation might take 70% of the sales, while others are completely dead.
💡 How to verify using Keepa:
👉🏻Open the Variations tab on Keepa.
👉🏻Check the Rating % or Review Share (%) column.
👉🏻Look for the Trophy 🏆
icon.it highlights the top-selling variation.
🎯 Pro Tip: Only invest in variations with a 30%+ review share to ensure fast inventory turnover and avoid stuck capital!
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