The brief 🗣
"We're hosting a World Cup! We need to capitalise on this event, we need to build our following and change the perception of western audiences when it comes to visiting Qatar."
The response 🧠
We created daily TikTok content, from vox pops and live streams to "How to's" and educational videos.
The platforms 📲
TikTok, Instagram
The results 🥳
22M views across all platforms
120K new followers
0 likes · 24 views · Sep 26, 2023
We're hosting a World Cup! We need to capitalise on this event, we need to build our following and change the perception.