New Football Gameshow ⚽️

The brief 🗣 "We're launching a pilot episode of a new Football gameshow, we need to generate as many views as possible and build an initial audience to show people that this could be a successful show if it went to series!"

The response 🧠 We created 111 pieces of content over the course of 7 weeks, from reactive meme content to gameshow style videos outside of football grounds on game day.

The platforms 📲 TikTok, Instagram, Twitter, YouTube

The results 🥳 28M views across all platforms 41K new followers