Rometale Energy is one of Romania's leading manufacturers of metal structures and mounting systems for photovoltaic panels, ranking among the top three companies in its industry. The goal was to transform its outdated website into a modern, premium digital experience that reflects its engineering expertise, product quality, and industry leadership while building trust with installation companies, contractors, and business partners.

Outdated website that failed to reflect the company's top-three market position.

Generic, template-like design lacking brand differentiation.

Rigid layouts and boxy sections created a poor visual experience.

Product presentation lacked a premium, technical feel.

Important product categories needed stronger visual hierarchy.

Website content was difficult to scan and navigate.

Overall digital presence did not communicate the strength and precision of Rometale's engineering.

Developed a modern, premium industrial design direction focused on strength, precision, and quality.

Redesigned the homepage for desktop and mobile in Figma.

Introduced a refined colour palette combining Deep Blue (#004C72), Solar Yellow (#F0D942), and soft off-white backgrounds.

Prioritized ground-mounted structures, roof mounting systems, and solar carports.

Created asymmetric layouts and spacious compositions to move away from traditional corporate templates.

Enhanced product presentation using technical renders, clean imagery, and minimal engineering-inspired icons.

Introduced a strong visual storytelling section highlighting why Rometale stands out.

Designed a distinctive deep-blue feature section showcasing Technical Director Iulian Lăzărescu.

Improved content hierarchy and navigation while preserving the existing Romanian website content.

A refreshed premium digital identity aligned with Rometale's industry position.

Stronger presentation of photovoltaic mounting systems and engineering capabilities.

Clearer product hierarchy and improved content accessibility.

A more professional and trustworthy experience for B2B audiences.

A responsive homepage design direction ready for further website development.

A modern industrial digital experience designed to communicate engineering excellence, strengthen brand credibility, and position Rometale Energy for its next stage of growth.