A startup approached us to completely redesign its website, aiming to create a modern, premium, and visually engaging digital experience. Inspired by the layout, structure, and sophisticated aesthetic of Collective Cards, the goal was to transform the existing website while preserving its original content and products.

The project focused on celebrating influential women and highlighting their remarkable contributions to modern society, making their achievements the central focus of the user experience.

Existing website lacked a modern, premium visual identity.

Website structure and layout needed a complete redesign.

Brand presentation didn't effectively communicate the organization's mission.

Women's achievements and contributions were not given enough prominence.

The overall experience needed stronger visual storytelling and engagement.

Logo and colour palette required refinement to create a more cohesive brand identity.

Redesigned the website with a fresh, modern, and premium visual direction.

Used Collective Cards as design inspiration for layout, structure, and overall aesthetic.

Retained existing website content and products while improving their presentation.

Developed a refined colour palette aligned with the brand's purpose and identity.

Explored logo improvements to create a stronger and more recognizable brand presence.

Prioritized storytelling by showcasing women's contributions to modern society.

Highlighted inspiring examples, such as Gladys West's contribution to the development of GPS technology, at the top of the experience.

Created a more engaging and intuitive browsing experience through improved content hierarchy and visual design.

A refreshed, premium digital brand experience.

Stronger visual identity through improved branding and colour direction.

Greater emphasis on women's achievements and contributions to society.

Improved content hierarchy and storytelling.

A more engaging website experience designed to connect with the target audience.