New brand entering a competitive breath spray market.

Needed a premium digital identity to justify its $7.99 retail positioning.

Product's unique twist-up mechanism needed stronger visual storytelling.

Website needed to convert first-time visitors into customers and subscribers.

Two flavors required clear product differentiation.

Brand needed to connect with customers through relatable everyday moments.

Retail customers needed an accessible destination after discovering the product in stores.

Developed a premium, product-focused eCommerce design direction inspired by clean editorial aesthetics.

Created a conversion-focused homepage centered around the tagline "Make every moment fresh."

Introduced distinctive Spearmint and Arctic Mint color systems.

Designed an interactive twist-and-spray product experience to showcase the signature mechanism.

Created dedicated product pages with flavor selection, bundle options, and subscription features.

Introduced lifestyle storytelling around everyday moments, social confidence, and personal connections.

Designed clear product sections highlighting ingredients, benefits, and product features.

Integrated retail discovery, QR landing pages, and promotional experiences.

Planned a mobile-first shopping experience with streamlined navigation and checkout.

Established a consistent visual identity across the shopping journey.

A premium digital brand experience designed to stand out in the breath care category.

Stronger product differentiation through interactive storytelling and flavor-based visuals.

A conversion-focused shopping journey supporting bundles and subscriptions.

Improved brand positioning around confidence and everyday moments.

A scalable eCommerce experience designed to support both direct sales and retail growth.

A fresh digital experience that transforms an everyday breath spray into a premium lifestyle product, making every moment an opportunity to feel confident and ready to connect.