Social Media & Marketing Design for Kids School — Tisa
Olga OKAD
In education marketing, visibility is survival. The schools that treat content, lead generation, and communication as “nice-to-have” luxuries die quietly — unnoticed by parents, outpaced by competitors, and buried under tuition discounts they can’t afford.
Because in 2025, if you're not turning your school into a full-time media machine with automated lead capture and conversion, you're not enrolling students — you're writing your own obituary.The Context: An IB School in a Price-Sensitive Market
TISA is a private school offering the International Baccalaureate (IB) curriculum, with campuses in Leiden (Netherlands) and Lisbon (Portugal). While the Dutch campus benefited from government support for private education, the Lisbon campus entered a more difficult landscape — one where free public schools dominate, and tuition fees are met with scrutiny.
To succeed in Lisbon, TISA needed more than a reputation — it needed a full-scale digital marketing and lead generation engine tailored to a discerning audience.
Our Objectives
Drive awareness and enrollment for the Lisbon campus
Build and maintain social media presence that reflects the school's character
Improve lead generation through online campaigns and school events
Automate communications through chatbots and email marketing
Rebuild and optimize the school website for conversion
The Core Challenges
1. No In-House Marketing Team
The school had no internal marketing resources. Content creation, lead response, and digital strategy were virtually nonexistent. Our team had to step in as a full-stack marketing department.
We built a system for:
Collecting daily photos and updates via teacher WhatsApp chats
Editing and curating content into social media assets
Managing publishing calendars and engagement loops
2. Explaining the IB System Clearly
The IB program is rich and rigorous — but hard to explain to parents used to local curricula. We invested time in learning the educational model so we could communicate its advantages clearly and concisely through posts, visuals, and on-site copy.
3. Outdated Website = Low Conversion
The school's website lacked both structure and conversion logic. We completely redesigned the site, building a hierarchy that guides users through:
What makes the school different
What outcomes families can expect
How to book a tour or consultation
We also added language toggles, optimized for mobile, and installed lead-tracking systems.
4. No One Handling Leads
When school staff were unavailable, no one followed up with incoming inquiries. We introduced:
Chatbots with pre-programmed flows
Email automations tailored to enrollment stages
Call scripts and lead management, handled by our team
This avoided drop-offs during busy admissions periods.
The Results
Cost per qualified lead dropped to €2–5 — for a school with €1,500/month tuition
100+ qualified leads generated during the campaign period
Site conversion rate increased significantly after the redesign
Automation improved response time and kept leads warm
Consistent content built trust and showcased real school life
Educational Takeaways: What Other Schools Can Learn
No content = no trust. Parents want to see daily life, not just brochures. Use social media as a window into your values and classroom reality.
Your website is not a digital flyer — it’s your best salesperson. It must be fast, clear, mobile-optimized, and conversion-focused.
Explain your value in their language. If your curriculum is unique (like IB), simplify it. Don’t expect parents to research on their own.
Don’t wait for inquiries — design systems to nurture them. Chatbots, automations, and lead follow-up aren’t luxury. They’re survival tools.
Need More Families to Discover Your School?
If your school is doing great things but no one knows about it, you’re not alone.
We help international and private schools turn content, websites, and automation into full-fledged marketing machines that drive real enrollment.
Let’s grow your school the smart way https://tally.so/r/3jElgx
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Posted Apr 30, 2025
We redesigned visual identity to balance premium aesthetics with premium warmth, launched targeted ads, and added automation tools to boost lead generation.
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Timeline
Dec 2, 2024 - Apr 21, 2025
Clients
TISA
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