Instagram Visuals & Post Design - Book Club
Olga OKAD
If you’re not treating your personal brand like a product, you’re already falling behind—and no, showing up once a month to “connect with your audience” won’t save you.
In today’s attention economy, the founders who don’t turn their voice into a system end up drowned in to-do lists, irrelevant in feeds, and quietly watching their momentum fade while someone else dominates their niche. Visibility without structure is just noise. And the truth is: the only way to scale a personal brand is to automate what once felt impossible to delegate—your content.
Project Overview: Turning a Book Club Into a Scalable Brand
Anna is the founder of a highly engaged Book Club community focused on nonfiction, psychology, and business literature. Her model includes 9–12 active groups of ~10 participants each, facilitated by experts in sociology, psychology, and entrepreneurship. While her club had strong retention and word-of-mouth growth, the lack of a consistent content presence was slowing scale—and draining her energy.
She knew she couldn’t keep doing it all. So, she made a crucial decision: delegate her content marketing while preserving her voice.
The Founder’s Fear of Letting Go
Most personal brand creators hesitate before delegating their content. Common fears include:
“No one will capture my tone.”
“What if the content feels fake to my audience?”
“I’ll lose control of the brand.”
“How do I balance authenticity and sales?”
These are valid concerns. But they’re also the very things keeping many founders from scaling.
Our Strategic Approach
1. Audience-First Research
We began by mapping Anna’s audience motivations and triggers:
Why they joined the club
What content converted them
What objections they had to purchasing
How they described value in their own words
This helped us shape both the message and the funnel.
2. A Personalized Content Funnel
We created a modular, step-by-step funnel that moved users from awareness to action:
Storytelling content for engagement
Value-focused education content
Direct but warm product prompts
Seasonal campaigns with urgency elements
Every piece of content had a role. No more random posts.
3. Simplifying Through UX-Led Design
Complex ideas (like how the club works or who leads it) were turned into scroll-stopping carousel posts, using:
Clean typography
Content structuring techniques
Visual storytelling logic
We made the product easy to understand at a glance.
4. Expanding the Brand’s Voice
We introduced a new content track—fiction and literature—to attract a broader audience while staying aligned with the brand. This created new conversion opportunities and gave the brand more storytelling tools.
5. Consistent, High-Quality Output
We delivered:
23 custom-designed carousel posts in 3 months
Reusable content templates
Merch campaigns (like a paper book giveaway with €15 budget and 22k+ reach)
Community-building tools
All this without requiring Anna’s daily involvement.
Results After 3 Months
📈 Content Performance
+1,134% reach growth (155,000+ accounts)
23 high-performing posts
Clearer product messaging
594 new subscribers
7,684 profile visits
💸 Sales and Funnel Metrics
8% conversion from profile views
Groups filled 2x faster
Signups closed 2 weeks before the month started
Monthly launch rhythm established
📊 Business Impact
20+ new clients/month
Avg subscription: ₽7,000–10,000/month
Annual LTV per client: ₽144,000
Projected annual revenue: ₽34,560,000
Key Lessons for Founders Delegating Content
You don’t have to post daily to grow. You need the right format, frequency, and funnel.
Voice ≠ presence. With a strategy, your values and story shine through—even if you're not writing every caption.
Design matters. Visual structure makes your message understandable in seconds.
You can build in public—strategically. Storytelling and selling don’t have to compete.
Delegation is not distance. It’s focus. The right team keeps you close to the brand, without being stuck in the content hamster wheel.
Let your content work harder than you do.
You're likely here because your audience loves you—but you can’t keep showing up every day just to stay relevant. Whether you’re a founder, educator, or creator with a growing platform, we help you automate and scale your content with strategy, performance, and storytelling.
Let’s talk about your mission and how we can support it https://tally.so/r/3jElgx
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Posted Apr 25, 2025
Our approach combined brand storytelling, marketing automation, and performance-driven design, leading to faster community growth & a predictable revenue stream
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Timeline
Feb 3, 2025 - Feb 17, 2025
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