E-Mail Automation for premium food brand

Alpahirt has a strong brand. The company is knows for high quality meat products that can be enjoyed with a clear conscious. Most customers love the brand and are coming back for me. Perfect starting conditions for automated e-mail flows.

The freelancer hired to set-up the initial flows was not careful enough. Too many mails were sent to the customers within a short timeframe, annoying the customer and putting the brand in danger for being flagged by google and Yahoo! as bulk sender. On top of that, the e-mails were designed in a way that makes it hard to change sections that are repeated in various e-mails (like dynamic product recommendations). For example, to change the CTA, we had to go through every single e-mail and change it manually, although this should be a global element that can be bulk changed across all flows.

So we stepped in.

We went through all the flows, enabled smart sending and filters so our customers receive less e-mails, but intentionally when they are more likely to open and engage with them. This immediately increased our open rate, click rate and subsequently revenue per recipient. The flows we use are:

Abondened Cart

Abondened Site

Welcome Flow (For new Newsletter Subscribers)

First-Purchase Flow

Recommendation Flow

Replenishment & restocking email

Win-Back-Emails (including deletion of inactive users to minimize Klaviyo costs)

The Design follows the design language of the website to foster a cohesive brand experience. Buttons look the same, colors are the same. Everything feels familiar.

We use Global Sections to be able to quickly make changes across multiple e-mail templates. This is absolutely crucial. Even if you don't hire me, make sure whoever you hire does that.

Here an example of how that looks like:

We do constant A/B testing of subjects, CTA's and whole sections to ensure we offer value to every recipient.

We provide monthly reportings for our client's files, so he can learn from all the data we gather.